Find out what your content is worth to AI.
Your content has a price. Start collecting it.
AI tools read your articles and answer their users without sending anyone to you. Fairtoll shows you which AI bots visit, works out what to charge them, and gets you paid.
You start by watching. Nothing on your site changes until you decide.
AI answers take the visit, and the revenue with it.
When someone asks an AI a question, it reads your pages and answers for you. The reader never visits, so the ad view or the subscription never happens. The biggest publishers sign licensing deals with AI companies. Everyone else gets nothing. That's starting to change.
AI can now pay per page
AI agents can pay for a page automatically, at the moment they read it. There aren't many yet, but their numbers are growing.
Your terms, written for machines
You can publish your prices and licensing terms in a standard form that AI companies read.
Free access is ending
Large parts of the web now block AI crawlers by default. Content that used to be free is starting to have a price.
How it works
Three steps, and each one is a setting you can switch off again.
See who's reading
Add Fairtoll to your site for free. This is the fiddly part, so we're happy to do it with you on a call. At first it only watches: which AI bots visit, how often, and which pages they read.
Connect to Fairtoll
Sign up and paste the key we give you into your settings. From then on, we work out what each page should cost.
Get paid
AI agents pay per page into a digital wallet you own. We'll help you set one up, and you can turn what you earn into dollars.
Blocking isn't the goal. It's leverage. It turns why pay when it's free? into what does it cost to go without?
What the pilot gives you
One site can see who visits it. Knowing what to charge takes what we learn across many sites, and that's what you get by joining.
The right price
Which pages earn, which AI companies pay, and at what price.
Prices that keep up
Prices that change with how fresh, popular and in demand each page is, and with who's asking.
Earnings in one place
Everything you've earned from AI, in one report you can export for your accountant.
Coming later: advice on which AI licensing offers to accept, comparisons with sites like yours, and a shared feed that catches disguised crawlers one site can't spot alone.
Safe to put on your site
Fairtoll sits in front of your pages and handles money, so it's built to be careful first.
- It never breaks your site. If Fairtoll has a problem, your pages load as normal.
- It never holds your money. Payments go straight to you, not through us.
- Your readers and Google always get through. Only AI bots are ever blocked or charged, and only when you choose.
- No contract. Leave any time, and your site goes back to exactly how it was.
- Every step can be undone. Watching, blocking and charging are each a setting you can switch off.
- Free to try, and open source. Watching, blocking and a fixed price cost nothing, and anyone can read the code.
Common questions
Does it work on my site?
It works on sites built with WordPress, Next.js or Node, and Cloudflare is next. On WordPress, charging AI bots needs a free Fairtoll account. Not sure what your site runs on? Join the pilot and we'll work it out with you.
How do I actually get paid?
AI agents pay in a digital currency pegged to the dollar, straight into a wallet you own. We'll help you set one up, and you can move what you earn to your bank. We never hold your money.
Is anyone paying yet?
A few AI agents pay today, and more are coming. The first thing you get is knowing which AI bots read your site and how much, and that's what gives you leverage. We'll tell you honestly what your traffic is worth.
Will this hurt my readers or my Google ranking?
No. People and search engines always get through. Only AI bots are ever blocked or charged, and only when you turn that on.
What data do you see?
Which AI bots visit your site, which pages they read, and what they pay. Never anything about your readers. We use it to set better prices across sites, and we never sell it or show it to anyone else by name.
What will it cost after the pilot?
Installing it yourself stays free. Fairtoll pricing takes a small share of what AI pays you, so it only costs you when you're earning.
Who's behind Fairtoll?
A small team of former Stripe and Meta engineers, building Fairtoll so independent publishers get paid for what AI takes from them.
Start free. Sign up for the right price.
Trying Fairtoll for free is a low-risk way to see what AI takes from your site. When you want prices that follow demand, sign up and we'll set them for you.
| I want to… | FreeInstall it yourself | Fairtoll pricingFree during the pilot | Set up for meFree during the pilot |
|---|---|---|---|
| See which AI bots read my site | Yes | Yes | Yes |
| Block AI bots | Yes | Yes | Yes |
| Charge AI bots a fixed price | Yes | Yes | Yes |
| Get the best price for each page | No | Yes | Yes |
| See what I've earned in one report | No | Yes | Yes |
| Charge on WordPress | No | Yes | Yes |
| Have someone set it up for me | No | No | On a call, or done for you |
| Read the install guide | Join the pilot | Join the pilot |
Join the pilot
Tell us where your site is and how much setup help you'd like. We'll be in touch within a few days.